TASK

Ruchira Sonalkar is a chef extraordinaire. She along with her husband Rohan had a brand called Jam Packed –  homemade preserves , spreads and more.  As the brand evolved, they felt that the name was restrictive and not very scaleable.

APPROACH

An intensive brand immersion later, we arrived at a new Brand name, idenitty and packaging that resonated with how Ruchira approached her products and her brand. 

The brand is inherently desi and yet has a contemporary twist to the recipes. The brand name Native Tongue summed up eveything we wanted to say about the brand in a memorable, easy to recall way. Using devnagri to highlight the “desiness” but in a very modern design language.