TASK

Klay Capital Limited was set up to provide a credible alternative to traditional wealth management relationships. They aimed to offer advisory solutions which are truly independent, highly personalized, client centric investment advice, through a team of skilled and seasoned client advisors.

APPROACH

The overall design approach had to showcase the brand as classy, modern and elegant. Since we were talking to an elite audience, we recommended a minimalist approach to the logo and not have the logo spell out finance or the industry.

Monograms have been used to connote exclusivity, fine workmanship and attention to detail since ages. The following concept uses the letter K to form a simple, elegant but modern monogram for the logo mark. The approach was to be understated and non-obtrusive, yet unique just like the brand is.